Driving Growth: Milwaukee Bucks drive over 300% revenue growth using Marketo Engage and Microsoft Dynamics

The Milwaukee Bucks achieved 315% revenue growth over two years by using Adobe Marketo Engage with Microsoft Dynamics 365 to revamp their digital marketing.

Key accomplishments:

• Boosted digital leads by 80% via automated campaigns
• Sold 11,300 full season tickets, surpassing their 10,000 goal
• Tripled sales conversion rates with targeted emails
• Achieved 1000% ROI on Facebook Lead Ad integration
• Increased stadium beer sales by 142% with app innovations

The Bucks expanded their digital reach across their Pro Shop, restaurant, and arena events. Their "Hot Leads" and "Stage campaign" converted fans into loyal ticket holders.

Explore the case study to see how data-driven marketing boosts revenue.