From Automation to Orchestration: The Future of AI-Powered Customer Experience

AI is transforming customer experience (CX) by enhancing personalization and efficiency in contact centers. Forrester's research shows organizations prioritize AI to boost satisfaction and streamline support while managing costs.

Challenges include high costs, security concerns, and potential CX disruption. 

Success requires strategic orchestration, breaking data silos, and choosing partners with open architecture and compliance expertise.