A Destination Without Borders.

OTTO, a leading European e-commerce provider, enhanced their data analysis with Adobe Customer Journey Analytics to boost growth. The Hamburg-based company, offering around 10 million products, used the solution to:

• Integrate product metadata in analyses
• Optimize product description length and image choice
• Track customer interaction with product data over time
• Support 40 optimization cycles on their platform

Andreas Stuht, Head of E-Commerce Analytics at OTTO, states the platform is "indispensable" for product development, driving significant sales increases. Key to success was finding that detailed product info improves customer journeys. Discover more in the full case study.