Overcome the challenges of friction, privacy and data capture to unlock deeper connections

This e-book explores the critical role of Customer Identity and Access Management (CIAM) in addressing modern challenges in retail and driving increased Customer Lifetime Value. The e-book covers the following:

• Overview of key challenges: Friction, Privacy, and Data 
• The missing link: Okta Customer Identity Cloud (CIC)
• Benefits of Okta CIC
• Case studies: A new dimension in Identity – what it looks like