eBook|17 May 2025

Overcome the challenges of friction, privacy and data capture to unlock deeper connections

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This e-book explores the critical role of Customer Identity and Access Management (CIAM) in addressing modern challenges in retail and driving increased Customer Lifetime Value. The e-book covers the following:

  • Overview of key challenges: Friction, Privacy, and Data
  • The missing link: Okta Customer Identity Cloud (CIC)
  • Benefits of Okta CIC
  • Case studies: A new dimension in Identity – what it looks like

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