Measure and improve your email program with these key metrics

Email marketing is a powerful channel for reaching customers, but without proper measurement, identifying problems and optimizing performance can be challenging. Understanding the right metrics is essential for maximizing effectiveness.

This guide explores email marketing metrics to diagnose and solve challenges. It breaks down measurement categories and offers advice for issues in email campaigns, including:

• Business impact and deliverability metrics linking performance to results
• Reputation and engagement metrics showing subscriber interaction
• Solutions for problems like increased bounces and declining response rates

Download the full e-book now for insights to improve your email marketing program.