Combining Target List And White-Space Strategy For ‘Bottom Of The Funnel’ Marketing Drives Significant Growth In Total Rx

A recent case study shows how expanding beyond traditional NPI-based targeting in pharmaceutical marketing can boost prescription growth. Veradigm's point-of-care campaign combined NPI targeting with EHR-based strategies, yielding impressive results for a gastrointestinal drug:

• NPI-only targeting achieved 54% month-over-month Rx growth
• Including providers with specific ICD-10 codes, September Rx volume rose 157% over the February-July average
• The approach used EHR data to find high-value prescribers beyond the initial list

Explore this case study to see how combining strategies can maximize prescription growth and enhance marketing effectiveness.