Boost prescriptions using combined targeting for POC marketing

A recent case study shows how expanding beyond traditional NPI-based targeting in pharmaceutical marketing can boost prescription growth. Veradigm's point-of-care campaign combined NPI targeting with EHR-based strategies, yielding impressive results for a gastrointestinal drug:

• ICD-10 code targeting increased Rx volume 157% in first month vs. 54% with NPI-only targeting
• The approach used EHR data to find high-value prescribers beyond the initial list

Explore this case study to see how combining strategies can maximize prescription growth and enhance marketing effectiveness.