White Paper|9 Jun 2025

Why AI PCs Are Top of Mind for End Users and ITDMs

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This Enterprise Strategy Group (ESG) white paper examines the rapidly evolving landscape of AI-enabled personal computing and its growing significance for both end users and IT decision-makers. Research reveals that AI has surpassed security as the primary driver for PC purchasing decisions, with 42% of IT professionals indicating that AI technologies will influence their desktop procurement this year.

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