Building trust in a high-privacy world: The path to personalization

Data privacy concerns challenge marketers in personalization strategies. A 2025 Global Customer Engagement Review shows 99% of marketers say privacy issues affect their efforts, highlighting a trust issue with customers and within organizations.

This article examines regional approaches to data privacy and personalization, revealing that high concern can enhance data practices. It identifies regional patterns, including:

· LATAM leads in integrated customer profiles and zero-party data despite high privacy concerns
· North America excels in predictive modeling and multi-channel management
· Trust is crucial for personalization

Read the full blog for strategies to balance privacy with personalized experiences.