AI PC upgrades driving printer refreshes: New trend for businesses

AI-capable PCs are driving printer hardware refreshes, creating opportunities for managed print services. Quocirca's research shows 73% of users upgrading PCs also plan to refresh printers, with nearly half increasing printing investments. This cycle offers strategic openings for channel partners to expand beyond traditional services. Organizations prioritize security, hardware updates, and workflow solutions, seeking providers with IT and cybersecurity expertise. Printing levels are at 55% of pre-pandemic volumes. Customers prefer single-vendor fleets, and two-thirds may switch suppliers, emphasizing support quality. Providers must address environmental impact, cost, and security.