State of Marketing - 9th Edition Report

Marketers face a paradox: AI is both their top priority and greatest challenge. While 75% are using AI to boost personalization and efficiency, only 32% have fully deployed it. This gap highlights struggles with data integration, customer trust, and cross-channel execution.

Research reveals strategies for building strong data foundations and maximizing AI’s potential while maintaining trust. Key findings include:

• High-performing teams achieve 2.5x better AI implementation rates
• First-party data rises as third-party cookie use drops from 75% to 61%
• Only 31% of marketers can unify customer data

Read the full research for strategies to transform marketing in the AI era.