How marketing teams can bridge the strategy-execution gap

Marketing teams face pressure to execute strategies across channels while coordinating with departments. Only 42% of CMOs feel confident in their team's execution ability, often due to scattered tools and disjointed systems causing bottlenecks.

This white paper explores how Jira addresses these challenges with a unified platform connecting marketing teams with partners. Key insights include:

• How Udemy improved campaign velocity and alignment using Jira
• Strategies for mapping processes with workflows, templates, and dashboards
• Methods for scaling programs with AI automation and visibility tools

Discover how teams move beyond task tracking to strategic execution.