eBook|24 Oct 2025

The Data Foundation for the Age of AI

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Businesses today face the challenge of leveraging vast amount of data for AI-driven customer experiences, as traditional data management creates silos and inefficiencies.
This e-book shows how Data Cloud unifies diverse data with CRM data, forming a foundation for AI-powered experiences. Using Apache Iceberg and AWS, it eliminates ETL processes while ensuring security. Key insights include:
  • Data Graphs for assembling data from multiple sources for personalization
  • Amazon SageMaker integration for zero-ETL machine learning in Salesforce
  • Success stories like Casey's shift to 200M personalised monthly messages
Learn to scale data from gigabytes to exabytes for intelligent experiences in this e-book.

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