Email marketing set for major AI transformation by 2026

Email marketing faces challenges as inboxes overflow and consumer expectations rise. Marketers struggle with proving ROI, boosting engagement, personalizing content at scale, and navigating privacy regulations and deliverability issues.

This research reveals how top brands transform email strategies to build authentic customer relationships. It examines practices, benchmarks, and trends across global teams:

• 35% of companies achieve ROI of 36:1 or higher
• 89% of marketers predict AI will drive 75% of email operations by 2026
• Content creation is the most sought-after skill for email marketing roles

Read the full report for actionable insights to optimize your 2025 strategy.