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Research Content|8 Aug 2025

AI PCs and the Need for Professional Services Have Reset Customers' Requirements for Client Devices

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New research reveals how AI innovations and a recognized need for professional services are weighing heavily in the minds of technology decision-makers in the midmarket. Proof points for how both can improve employee productivity, increase IT efficiency, and even bolster cybersecurity are spurring purchase activity. At the same time, the research shows client device attributes like reliability, performance, and a competitive acquisition cost are also seen as non-negotiable.

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