Measuring the true value of knowledge management investments

Market intelligence teams face pressure to deliver insights with growing workloads and shrinking resources. Organizations often struggle to justify knowledge management investments, focusing on cost savings while overlooking strategic benefits like innovation and competitive advantage.

This guide provides a framework for calculating knowledge management ROI: productivity gains from reduced search time, research cost savings by avoiding duplication, business impact from better decisions, and IT cost reductions. It includes:

• Formulas for time savings
• Methods to measure research reuse
• Strategies linking insights to growth

Build a strong case for knowledge management.