Customer Identity Trends Report 2025

Customer identity and access management (CIAM) is critical as organizations face global competition and rising security threats. Companies must balance seamless user experiences with strong security to build trust.

The Customer Identity Trends Report 2025 explores global consumer attitudes on digital identity, authentication, and AI agents, based on surveys of 6,750 consumers. Key findings:

• 74% prioritize trust and security over product quality when signing up
• 68% reuse passwords despite risks
• 70% prefer human interaction, and 60% worry about AI privacy

Read the full report for insights on authentication trends, threats, and trust-building strategies.