White Paper|14 Aug 2025

Why customer identity extensibility matters for business growth

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Organizations face challenges with fragmented customer identity systems, leading to disjointed experiences, security risks, and compliance issues. These silos hinder unified insights and seamless interactions across touchpoints.

This white paper examines how extensible Customer Identity and Access Management (CIAM) solutions can solve these issues while driving growth, cost efficiency, and security. It explores:

· Build-it-yourself vs. third-party solutions and their extensibility limits
· No-code, low-code, and pro-code tools for customizing workflows
· Integration with fraud management, consent systems, and other applications

Learn how to choose the right CIAM approach for your organization.

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