From efficiency to effectiveness: How AI is transforming customer engagement

The marketing landscape is evolving as AI advances beyond operational efficiency. Many brands use AI to work faster with smaller teams, but this often fails to deliver measurable business value or ROI.

This guide shows marketing leaders how to balance efficiency with effectiveness, leveraging AI to drive real business impact through better customer engagement. Key insights include:

· Types of AI and their role in engagement strategies
· Building the right data, tech, and teams to maximize AI's potential
· Examples of brands boosting conversions and engagement with AI

Explore the guide to transform AI from a tool into a business driver.