Distribution in 2035: preparing for four distinct futures

Wholesale distributors face an uncertain decade, with only 11% of leaders highly confident in their strategies. From AI transformation and supply chain volatility to climate disruption and geopolitical tensions, powerful forces are reshaping distribution, though their paths remain unclear.

This research outlines four scenarios for 2035, based on two uncertainties: innovation investment pace and global stability. Scenarios explore AI-native competitors, manufacturer disintermediation, regional supply chain shifts, and balancing automation, talent shortages, and relationship-driven service.

Read the report to test your strategy against future possibilities and uncover cross-scenario opportunities.