Get the latest research: State of Observability 2025

Observability practices are stepping into a more strategic role as business catalysts — driving revenue, improving customer experience, and accelerating innovation.

Splunk’s report uncovers how high-performers are redefining observability and delivering outsized business impact.

Research reveals why leading observability practices:

⦁ Generate 53% higher return on observability investments than their peers.
⦁ Are nearly 2x as likely to say observability significantly improves revenue, employee productivity, and product roadmaps.
⦁ Use emerging technology like agentic AI 4x more often than other respondents.
⦁ Are over 2x more likely to always develop a detailed response plan.