Media companies explore AI tools that support human creators

Generative AI poses a paradox for media professionals—seen as a threat to creative jobs but offering tools to boost productivity. Concerns about copyright abuse and errors remain, yet some organizations find balanced ways to implement it.

This handbook examines how media companies adopt GenAI, with case studies showing its support for human creativity. Highlights include:

· Reach and the Financial Times' differing AI content approaches
· Fiverr Go enabling illustrators to train AI on their portfolios while retaining control
· Imagine's Harmoniq platform creating sonic branding variations while compensating composers

Explore strategies for integrating AI into creative workflows.