AI laptops capture 31% of retail sales this summer

The shift from Windows 10 and rising interest in advanced computing are transforming the laptop market. Retailers are adapting as consumer awareness of AI-enhanced devices grows.

Recent analysis shows strong momentum for AI-capable notebooks, offering insights into purchasing patterns and market trajectories. This research examines retail data and expert analysis on trends, covering:

· The rise in AI-capable device sales in UK retail, from 18.7% to 31% of all notebooks
· The preference for Copilot+ PCs and factors influencing consumer choices
· European market dynamics and the convergence of consumer and corporate demand

Explore the full research to understand the forces shaping the AI PC market.