AI laptops gain momentum as retailers report summer sales surge

The PC market is shifting as consumers anticipate Windows 10's end-of-life. Traditional device sales are flat, but innovation offers opportunities and challenges for retailers. Recent analysis shows strong momentum for AI-capable notebooks in the UK, now 31% of sales, up from 18.7% last year. Key developments include:

· Consumer preference for Copilot+ PCs, now 30% of AI-capable notebook sales
· Corporate demand driving growth with Windows 11 and AI-enhanced computing
· European channels show AI-capable machines at 39-40% of notebook sales

Explore the full analysis to see how these dynamics could affect your tech strategy.