PC market faces reality check as Windows 11 upgrade cycle ends

The PC market has grown due to Windows 10's end-of-support deadline, but this surge may be short-lived. As users move to Windows 11, the industry faces uncertainty about sustaining growth without a clear upgrade driver.

This research examines the PC market's state and future, exploring how vendors can maintain momentum beyond deadline-driven purchases. Key insights include:

· 48% desktop PC revenue growth and 26% laptop sales increase in Western Europe
· The impact of premium, high-performance systems on market strength
· Why AI features may not sustain demand without clear consumer benefits

Explore the full analysis to uncover challenges and opportunities for the PC market in 2026.