State of Subscriptions: The new rules for retention, AI & trust

The subscription economy is shifting. Growth has slowed from 15.4% to 12.6%, and 52% of consumers canceled at least one subscription last year. Businesses must now focus on retention and engagement to maximize lifetime value instead of relying solely on acquisition.

This report analyzes 2,200 businesses and 76 million subscribers, offering strategies to reduce churn, optimize plans, and use AI to recover revenue.

• See how "pause before cancel" boosted engagement by 337%
• Learn why annual subscribers drive 50–60% more revenue
• Explore AI’s role in fraud prevention and personalization

Read the full report to future-proof your strategy.