MicroScope – July-August 2026: Why people matter in the AI age

The importance of human interaction

Even in the age of artificial intelligence, the great strength of the channel – people selling to people – remains as important as ever

Channel well on way to accounting for the majority of marketplace sales

Increased activity on hyperscaler offerings means that the channel will soon represent more than half of the business going via marketplaces as resellers seek to widen customer pathways

What digital sovereignty means for channel

James Newton-Brady, head of operations at WellData, discusses what the topic of digital sovereignty means for European partners in light of France’s move to transfer civil servant workstations to Linux from Windows