Case Study|4 Sept 2026

Best Buy Powers Peak Season With Seamless Identity Security

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Learn how the retail giant automates seasonal workforce access to ensure seamless and secure operations.

For major retailers, the holiday season creates a massive operational strain on identity programs, risking service disruptions and straining IT resources. On Black Friday alone, Best Buy’s systems needed to process over 6 million employee authentication events, a 150% increase over their typical daily volume. Legacy systems could not handle this surge, leading to increased help desk tickets and pulling focus away from the customer experience.

Read the case study to learn how Best Buy:

  • Automated seasonal onboarding: With seamless provision and deprovision access for thousands of temporary employees, ensuring Day One productivity and secure offboarding.
  • Reduced IT friction: By eliminating the manual work and help desk tickets previously associated with seasonal hiring and rehiring workflows.
  • Guaranteed system stability: By handling extreme, high-volume authentication loads during peak shopping periods without any disruption to retail operations.
  • Used unified identity governance: To extend comprehensive security and control over all identity types, including full-time, seasonal, and non-human accounts.

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