How Coca-Cola streamlined resource management for 1,800 marketers

The Coca-Cola Company revamped its resource management by adopting Adobe Workfront, replacing 21 spreadsheets with a centralized system. This case study highlights Coca-Cola's solution built on three pillars: capacity matrices for role recommendations, Workfront Fusion automations for streamlined allocations, and real-time dashboards for visibility at all levels. This empowers team members to manage allocations, aids project leads in building balanced teams, and provides resource managers with portfolio-level visibility, ensuring the right people are assigned to the right projects. Discover strategies for optimizing your resource management.