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Sports & leisure News

  • April 06, 2018 06 Apr'18

    Adobe DMP a touchdown for NFL's data-driven marketing strategy

    Heading into the 2017 season, the NFL made a concentrated effort to better understand its data and its audience. It turned to data governance and Adobe Audience Manager.

  • April 06, 2018 06 Apr'18

    The Daley fail

    HTC has been forced to apologise and remove an advert starring Olympic diver Tom Daley, which wrongly suggests its HTC U11 device can be submerged any deeper than one metre. Smartphones are ...

  • March 28, 2018 28 Mar'18

    Australian broadcaster live-streamed Winter Olympics with AWS

    It would take someone over five million years to watch the amount of video carried across IP networks each month in 2021 – that’s how much video content we’ll be consuming over the next few years. ...

  • March 21, 2018 21 Mar'18

    Will Alexa kill the radio star?

    I am fond of my Amazon Echo smart speaker (other brands are available). Some would say perhaps too fond. I am wont to ask, “Alexa, do I look good today?” and ‘she’ sometimes says I look great, ...

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