Integrated marketing

BtoB Online recently posted an article highlighting integrated marketing success stories.  They talk about how it is more important than ever for marketers to create integrated campaigns that communicate their brand message consistently across multiple platforms.  I completely agree that integrated marketing has many benefits.  Some of the most important are: Wider appeal to all buying team members through use of tailored messages; Greater recall rate – your message will resonate with the right audience in the right environment at the right time and ROI – you create top of mind awareness and higher response rates.  What has your experience been with integrated marketing?

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