Is Email Dead?
Does email marketing still work? Recent articles quote that email is dead. Peppers & Roggers Group, published a recent White Paper “Busting Out of the Inbox: Five New Rules of 1 to 1 Email Marketing.
The White Paper talks about 5 new ways on how to be successful with email marketing. One of the tips talks about segmentation.
At TechTarget, we have moved towards a very segmented approach where we send communication based on niche topics . The results have been very successful.
What have you done to improve email marketing?