Is Email Dead?

Does email marketing still work?  Recent articles quote that email is dead. Peppers & Roggers Group, published a recent White Paper “Busting Out of the Inbox:  Five New Rules of 1 to 1 Email Marketing.

The White Paper talks about 5 new ways on how to be successful  with email marketing.  One of the tips talks about segmentation.

At TechTarget, we have moved towards a very segmented approach where we send communication based on niche topics . The results have been very successful.

What have you done to improve email marketing?

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