Lead Management

In order to prove success, marketers often need to recognize different buckets and show levels of values for each bucket of leads.

MarketingSherpa published a report interviewing B to B Marketers on how they handle leads on the back end.

The first question they ask, Do you recommend that the sales team be able to see all leads marketing gets in.. or do you think you should only allow them to access the best, most sales ready leads?  How do you handle your leads?

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