Personas in business technology marketing

I recently came across an intersting article on MarketingSherpa about the growing use of personas in advertising. In fact, their study says 40% of business technology hardware marketers use personas for their marketing. My comment to the author was that I agreed they are tricky because it’s really important to make sure the way you are depicting your target audience is “dead-on” with how they see themselves. I wondered if any of our visitors have had experiences with using perosnas in their recent ad campaigns — online or print. If so, tell us about them….and check out the story with this link.

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