Podcasting to reach IT Pros

Marketers are always looking for innovative channels to convey their advertising message.  New research conducted by KnowledgeStorm and Universal McCann state that B2B technology buyers are not only interested in new delivery channels but they are using them to gather information and make decisions.  27% of respondents said “Yes” when asked if podcasts have influenced their purchasing decision.

Through experience, I have seen successful podcasts give you the opportunity to:

– Speak directly to interested prospects
– Create buzz in the industry about your latest technology
– Enhance your brand
– Align your company with leading industry experts
– Generate high quality leads

What is your experience with incorporating podcasts into your marketing mix?

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