Latest TechTarget Study Reveals the Predictive Analytics Market is Poised for Explosive Growth

Results show 72% of enterprises plan to increase their investments in predictive analytics over the next 18 months

Technology media company TechTarget Inc. (NASDAQ:  TTGT) today announced the results of their 2014 Predictive Analytics Deployment Trends Benchmark Study. Now available for sponsorship, this in-depth study examines the global adoption trends of current and prospective users of predictive analytics technologies.  The report features responses from over 3,400 worldwide business and information technology (IT) professionals from across TechTarget’s™ and™ websites.

Spearheaded by Wayne Eckerson, Principal Consultant, Eckerson Group, the study will help information management pros, technology providers and industry observers understand the overall business value, market maturity and future growth trends of the rapidly-expanding predictive analytics market.

Key Findings and Predictive Analytics Adoption Rates

According to the results, many BI professionals now see predictive analytics as the next wave of technology that can help their organizations leverage their investments in data. More than two-thirds of organizations (72%) indicate they plan to increase spending within the next 18 months. Furthermore, 74% of enterprises that have either partially or fully deployed predictive analytics view the technology as having a “high” or “very high” business value, up from 66% in 2006.

“BI and analytics vendors are adding predictive capabilities into their tool sets in an effort to bring data mining to a wider audience. In addition, there are many new startups leveraging new Web, cloud, visualization and collaboration technologies and automated ensemble algorithms,” said Eckerson.  “All these trends are putting pressure on the enterprise vendors and starting to cut into their market share,” continued Eckerson.

Limited Report Sponsorships Available

Limited benchmark report sponsorship packages are now available. For more information on how you can align your brand with this cutting-edge research, click here or contact your TechTarget representative directly.


TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, lead generation, and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.

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