TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services and DiscoverOrg, the leading sales and marketing intelligence provider, today announced the integration of DiscoverOrg’s trusted account contact data into the TechTarget Priority EngineTM platform. The solution will combine, in a unified data feed, TechTarget’s insights into account purchase intent and named Active Prospect activity with DiscoverOrg’s deep reach into accounts’ extended buying teams and contact databases. Priority Engine with DiscoverOrg contact data will be fully available to customers beginning November 2, 2017.
TechTarget delivers direct, real-time access to the most active accounts and named prospects conducting purchase research across hundreds of market segments within key geographies, and ranks those accounts based on likelihood to engage. By adding DiscoverOrg’s highly accurate and comprehensive contacts, the combined solution creates a world-class ABM solution that combines breadth of reach, purchase power insights and the ability to pinpoint and influence key prospects in one place.
“It’s important we cover all the people who may be interested in our solution,” says Emily Ketchum, senior manager of global marketing operations at Fuze, a leading global cloud-based unified communications platform and existing TechTarget Priority Engine customer. “But we don’t want to flood our marketing and sales queues. The TechTarget/DiscoverOrg integration is a smart way to prioritize relevant contacts and ensure marketing and sales are reaching out efficiently.”
As part of this product integration, TechTarget-only customers will be able to access up to 10 Recommended Contacts from DiscoverOrg selected according to title/role relevance and seniority at no additional cost. TechTarget customers who already subscribe to DiscoverOrg will have unlimited access to DiscoverOrg’s entire database of contacts at the accounts Priority Engine identifies as being in-market.
“The DiscoverOrg/TechTarget partnership helps me isolate companies within a buying cycle, pinpoint the active researchers and identify the relevant members of the extended buying team,” said Doug Pullman, director of global Campaigns and digital marketing at K2, a leading business process management software provider and existing TechTarget Priority Engine customer. “The goal is always to get in front of the right audience efficiently, and Priority Engine with DiscoverOrg is a good way to go about it.”
The combination of these two rich data sources within one comprehensive platform will help Technology Marketing and Sales teams:
- Access 2-3x more contacts per ranked, segment-specific account, all of which have proven purchase intent.
- Expand territory coverage and ability to prioritize contacts by their engagement and involvement in the purchase — TechTarget Leads, TechTarget Active Prospects, TechTarget Suspects and DiscoverOrg Recommended Contacts.
- Drive increased engagement and yield at a decreased cost-per-conversion.
- Empower advanced use cases and multi-tiered nurture streams in leading marketing automation platforms (MAPs) and CRM systems.
TechTarget CEO Michael Cotoia provided insight into why this partnership is so important to TechTarget and DiscoverOrg customers: “Our goal is to help B2B tech providers discover and influence the Target Buying Team at accounts in their market segment. Our partnership with DiscoverOrg means that our sales and marketing customers have the ability to create, prioritize, influence and convert new pipeline opportunities faster and more cost-efficiently than ever before.”
Henry Schuck, DiscoverOrg CEO added: “Sales and marketing teams need to be able to execute ABM at scale without jumping between a dozen different platforms to get a comprehensive view of their target accounts. This partnership helps DiscoverOrg customers accelerate pipeline and revenue growth by aligning DiscoverOrg’s trusted contacts and intelligence with TechTarget’s active, in-market accounts in Priority Engine.”
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
DiscoverOrg is the leading global sales and marketing intelligence tool used by 4,000 of the world’s fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company seven times. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, SDR, and Marketing Automation Tools in the market. DiscoverOrg’s team of over 250 researchers refreshes every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time.
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