Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces it has signed an agreement to acquire the websites, product offerings, and events associated with Computer Weekly and its sister channel-targeted brand MicroScope from Reed Business Information Ltd. The transaction is expected to close by the end of April, subject to the conclusion of the Transfer of Undertakings Protection of Employees (TUPE) consultation process.
Since its founding in 1966, Computer Weekly has been the leading choice for UK Managers, Directors and CIOs monitoring the technology landscape, and for the advertisers looking to reach them. ComputerWeekly.com receives an average of 425,000 visits and 1 million page views each month. It has an associated email database of more than 165,000 subscribers, 42% of which are senior level IT managers. MicroScope has a long history of helping advertisers to reach the value-added resellers (VARs) that influence the technology purchase decision-making process. This site receives more than 100,000 page views each month and maintains more than 15,000 email subscribers. The change in ownership to TechTarget represents the latest stage of an ongoing evolution of Computer Weekly, which has made aggressive investments in its online capabilities as its core audience has shifted its information consumption habits to the web. TechTarget will accelerate these investments by devoting all staff and future efforts towards the websites and events offerings. The print versions of both Computer Weekly and MicroScope will be discontinued when the deal concludes at the end of April.
The two websites complement TechTarget’s established offerings in the region, includingSearchDataManagement.co.uk, SearchNetworking.co.uk, SearchSecurity.co.uk, SearchStorage.co.uk, andSearchVirtualDataCentre.co.uk, by giving advertisers new and easier ways to reach the key UK and European IT decision makers at the right moment in their purchasing decision cycles.
“ComputerWeekly.com and MicroScope.co.uk strengthens TechTarget’s already high quality audience and substantial reach into senior IT decision makers in the UK,” said Bill Crowley, senior vice president of international, TechTarget. “TechTarget brings significant new opportunities to these properties with our history of developing audiences, lead generation expertise and our operational ability to execute multi-country guaranteed programs,” continued Crowley.
Computer Weekly and MicroScope are brands that UK IT decision makers already trust, and they bring technology news and IT management focused content with deep understanding of UK market nuances. TechTarget brings detailed technical content that all IT pros and managers need to make informed purchase decisions. Advertisers on these sites will gain a broader range of lead generation tools and branding products, along with greater functionality for interacting with IT buyers as they actively research technology solutions.
With the addition of Computer Weekly, TechTarget will also pursue new events in the IT space in addition to its existing Storage and Virtual Desktop events, and will expand on custom events already run by Computer Weekly.
European technology marketers should join us in April for one of TechTarget’s Online ROI Summits, with a full day of sessions in London and Paris covering the latest online marketing successes and best practices. The events include live case studies from the Financial Times, Oracle, and ArcSight, along with groundbreaking new research on the media use of active technology buyers, and unique peer networking opportunities for senior technology marketers.
Apply today to join us for these important events.
London – April 12, 2011
Paris – April 14, 2011
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a leading global technology media company with more than 90 technology-specific websites, 9 million registered members, and more than 10 years of groundbreaking accomplishments. Our extensive editorial and vendor-sponsored content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout their buying process and positions us to meet the needs of technology marketers targeting qualified technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in London, Mumbai and Beijing.
© 2011 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and SearchDataManagement.co.uk, SearchNetworking.co.uk, SearchSecurity.co.uk, SearchStorage.co.uk, and SearchVirtualDataCentre.co.uk are trademarks of TechTarget Inc.. All other trademarks are the property of their respective owners.