Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces the upgrade of LeMagIT.fr‘s site platform and the resulting expanded product capability set for the French enterprise IT market.
Acquired in late 2012, LeMagIT.fr is the leading site solely focused on French enterprise IT decision-makers. With more than 250,000 page views per month and 150,000 registered French IT pros and thousands of articles,LeMagIT.fr has been differentiated by its dedicated channels on cloud computing, server virtualization, desktop virtualization, security, storage, data management and enterprise applications.
The LeMagIT.fr site platform upgrade brings TechTarget’s Activity Intelligence™ capabilities to the French market, making it easier for global marketers to extend their programs to France and for local marketers to get ROI from their online efforts. TechTarget will be able to:
- Deliver much greater information about French leads through TechTarget’s Activity Intelligence dashboards
- Deliver TechTarget BrandEngage™ ad units
- Target advertisements to granular content topics
- Deliver TechTarget DemandEngage™ Uunits embedded within French language content assets
- Create advertiser-specific French Microsites with a France-specific page view guarantees.
- Identify the technology research projects and specialization of its members
- Target content to users based on their behavior
- Run lead nurturing for French language campaigns
“TechTarget makes international progress simpler and faster for its advertisers. By expanding TechTarget’s innovative product set to LeMagIT.fr, B2B tech companies in the French market can use media products that produce a much higher ROI than anything else online in France,” said Bill Crowley, TechTarget’s Senior Vice President, International.
This investment builds upon TechTarget’s international growth. In the last several years, TechTarget has opened offices in London, Paris, Beijing, Singapore and Sydney and now offers advertisers the ability to advertise on more than 60 country-specific web sites.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
© 2013 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, BrandEngage, DemandEngage,and LeMagIT.fr are trademarks of TechTarget. All other trademarks are the property of their respective owners.