Global marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its IT Deal Alert Priority EngineTM purchase intent insight platform now integrates directly with Eloqua, Pardot, Hubspot and Integrate, in addition to existing integrations with Salesforce and Marketo. These API-based integrations ensure enterprise technology marketing and sales teams can quickly and easily inject ranked, in-market accounts and named prospects from Priority Engine directly into their workflows.
“Our customers are increasingly challenged by the complexity of their marketing and analytics stacks,” said Andrew Briney, senior vice president, products at TechTarget. “By integrating with the leading CRM and MAP systems on the market, Priority Engine fuels customer workflows with the industry’s leading purchase intent data, best accounts and most active prospects. Customers benefit immediately with better fuel for their existing stack that accelerates their path to pipeline and ROI.”
Through quick, one-time setup, organizations will be able to constantly improve marketing effectiveness using high quality purchase intent insight from Priority Engine. Specifically, it helps marketing and sales teams:
- Better fuel their existing efforts with active prospects and accounts aligned directly to the Target Profiles they easily create within Priority Engine. TechTarget is the only B2B tech purchase intent provider that can deliver active prospects directly from in-market accounts, providing unique value for marketing and sales teams leveraging this data within their workflows.
- Easily manage multiple target account and active prospect profiles and personae for more productive segmentation, nurturing and demand orchestration.
- Support expanded multi-tiered Account-Based Marketing (ABM) initiatives.
- Enable streamlined active prospect distribution to different stakeholders within the sales organization or channel partners customized by each sales rep’s territory of prioritized active accounts.
TechTarget has become a leader in the market because of how its unmatched purchase intent insight is created and delivered. Insights available within the Priority Engine platform are fueled by the depth of content across TechTarget’s network of over 140 enterprise technology-specific websites and by our audience of 200M annual visitors – 96% of whom come from organic inbound research – across 10,000 unique IT topics. The content across this network is specifically designed to aid enterprise technology buyers in making real purchase decisions and TechTarget helps marketing and sales teams understand directly observed – not inferred or modeled – buyer behavior in ways that are not available from other sources.
By consolidating intent signals, account rankings and named active prospects in one place, directly integrated within sales and marketing workflows, Priority Engine is helping organizations drive significant results more simply and effectively.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
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