Technology media company TechTarget, Inc. (NASDAQ: TTGT) today launchedSearchAWS.com™, a new website designed as an independent community that provides tips, case studies and guidance on how to build and optimize a strategy in and around the Amazon Web Services (AWS) platform.
This new site launch is in response to a rapid increase in consideration among its Enterprise audience of public cloud services from AWS. Over the last 6 months, there has been a 5x increase in traffic from users looking to make decisions around AWS on TechTarget’s flagship cloud site, SearchCloudComputing.com. Furthermore, based on project intelligence data from TechTarget’s IT Deal Alert™ service, 50% of users looking for public cloud solutions are considering AWS for their cloud deployments.
“As more organizations look to move infrastructure to the public cloud, AWS is becoming a dominant platform of consideration,” said Rebecca Kitchens, SVP and Group Publisher at TechTarget. “However there is uncertainty among Enterprise IT buyers on whether they can incorporate a vendor like AWS that sits outside their legacy infrastructure. SearchAWS.com will be the first and only industry source to deliver the independent guidance buyers need to help them navigate this new platform,” continued Kitchens.
Migration to AWS’ cloud introduces new concerns around security, networking, storage, management and migration, and users will rely on 3rd party tools to assist them with successful integration. In addition, Enterprise customers need information as they deploy workloads across Hybrid Clouds, which 62% of TechTarget’s CIO audience intends to do in 2014.
“Amazon is making great inroads but it remains to be seen if they will be successful replacing legacy infrastructure within Enterprise customers,” said Scot Petersen, Editorial Director of SearchAWS.com. “It will be interesting to watch how AWS and established players will ultimately co-exist. SearchAWS.com is a trusted resource to help decision-makers weigh these cloud deployment options,” continued Petersen.
Early advertisers, including Citrix and CloudPassage, see the unique opportunity that SearchAWS.com offers to differentiate their products and services and engage Enterprise buyers as they consider AWS adoption.
“AWS presents a great entry point of sales for CloudPassage’s cloud security solutions,” said Jill Kyte, Chief Marketing Officer of CloudPassage, one of the site’s launch sponsors. “TechTarget has been a proven partner for us in delivering qualified buyers for our solutions, and SearchAWS.com provides an efficient way to differentiate our technology with users who are actively researching AWS,” continued Kyte.
SearchAWS.com is dedicated to covering practical advice on how to solve business problems with Amazon Web Services’ technologies. This new site continues to build on TechTarget’s strong portfolio of websites specializing in cloud computing, including: SearchCloudComputing.com™, SearchCloudApplications.com™,SearchCloudSecurity.com™, SearchCloudStorage.com™, and SearchCloudProvider.com™.
For more information on SearchAWS.com and new opportunities available for marketers, go here:https://www.techtarget.com/html/resources/IntroducingSearchAWS.html.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, lead generation, and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
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©2014 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, SearchAWS.com, SearchCloudComputing.com, SearchCloudApplications.com, SearchCloudSecurity.com, SearchCloudStorage.com, and SearchCloudProvider.com are trademarks of TechTarget. All other trademarks are the property of their respective owners.