TechTarget Launches to Educate IT and Business Professionals on Latest Cloud Application Trends

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of™, a new website dedicated to serving the information needs of information technology (IT) and business professionals deploying Software-as-a-Service (SaaS) business applications in the cloud, and developers and architects tasked with building custom applications leveraging the cloud.

Analysts predict strong growth, major upheaval as cloud adoption takes center stage.

According to Gartner Inc., global spending on SaaS will rise 17.9% this year to $14.5 billion, and is expected to remain strong through 2015, with spending expected to hit $22.1 billion,. In addition, Connecticut-based Saugatuck Technology Inc., believes that, by 2016, 75% or more of new enterprise IT spend will be cloud-based or a hybrid of cloud and premise-based solutions.

“The cloud applications market is exploding right now, which has led to a significant demand for expert guidance on how companies should best leverage the cloud within their overall enterprise application strategy,” said TechTarget Vice President and group publisher, Michael Bolduc. “The addition of further demonstrates our commitment to serving the needs of this fast-changing market. With our wide range of editorial content, vendor resources, and peer-to-peer contributions, we are poised to equip today’s business and IT professionals with the knowledge and insight required to make smarter purchasing decisions and realize significant operational performance benefits by leveraging the latest cloud applications and development technologies,” continued Bolduc.

Launching with over 19,000 active members, publishes articles, tips, tutorials and other resources spanning various cloud delivery models and challenges including Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), integration and cloud application development. IT, business professionals and application developers will find unbiased information across cloud topics including technology strategy, vendor selection and management, architectural considerations, deployment models, development strategies and more. builds on TechTarget’s portfolio of business applications and architecture-focused websites that include™,™,™,™,™, and™, which have already earned the sponsorship of many of today’s leading, global enterprise software vendors.

TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s proprietary Activity Intelligence™ platform, redefines how technology professionals are viewed and influenced by marketers according to the buyer’s active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we deliver technology marketers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media.

TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Mumbai, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit and follow us@TechTarget.

© 2012 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence,,,,,,, and are trademarks of TechTarget. All other trademarks are the property of their respective owners.

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