Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the launch of SearchHRSoftware.com™, a new website designed to serve the informational needs of today’s business and IT decision makers as they evaluate, implement and integrate HR software. SearchHRSoftware.com will act as an independent online community that provides tips, case studies and neutral guidance on the latest innovations and future direction of HR technology.
According to Market Analysis, the global HR software market is expected to grow at a compound annual growth rate (CAGR) of 2.4% reaching approximately $9.2 billion by 2022. This growth is being driven by talent management sectors (recruitment, onboarding, learning, performance management, and employee engagement) as well as the shift to software-as-a-service (SaaS) model for core HR systems.
“The HR software market is in the midst of major transformation and innovation. However, despite market expansion, there is clearly a lack of resources for individuals and buying teams who are directly involved in HR technology purchases,” said Stephanie Corby, Publisher of Business Applications and Architecture Media, TechTarget. “SearchHRSoftware.com will fill this information gap by publishing in-depth, vendor-neutral content that focuses on all current and emerging areas of HR technology, both from a business and IT perspective.”
TechTarget has covered HR software extensively over the past several years but has seen significant growth in page views in this area over the past year (55% growth in the past 12 months). The goal of the new site is to elevate this continuing coverage and curate a better content experience for the reader.
Furthermore, SearchHRSoftware.com will enable customers to align with the most in-depth content related to all software categories under the HCM umbrella (Core HR systems, Talent Management, Workforce Management, People Analytics, etc.) and provide them with demand generation, sales enablement, data services, and brand messaging vehicles to target active accounts and prospects throughout the buy cycle.
SearchHRSoftware.com joins TechTarget’s portfolio of websites specializing in both cloud and on-premise business applications including: SearchManufacturingERP.com™, SearchCloudApplications.com™, SearchBusinessAnalytics.com™, SearchOracle.com™ and SearchSAP.com™.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
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