TechTarget Launches to Educate IT Professionals on Rapidly Emerging Solid State Storage Technologies

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of™, a new website designed to assist information technology (IT) professionals with technical research on solid state storage products including flash technologies. Solid state storage is made from silicon microchips and — unlike traditional spinning hard disk drives and tape media — stores data electronically instead of magnetically, so it has no mechanical parts. Solid state storage is gaining rapid deployment as the latest in a wave of technology innovations intended to add efficiency to storage infrastructures, innovations that include data deduplication, automated tiering, thin provisioning and storage virtualization.

According to a recent TechTarget survey of more than 600 IT professionals, 90% of organizations have plans to incorporate some form of solid state storage into their environments, while 25% of organizations are currently active in evaluating or implementing solid state storage solutions.  Technology vendors are actively adding entrants to this market, making solid state storage available in several practical applications such as server-based storage, array-based storage and high-performance caching appliances. (source: 2011 TechTarget Storage Purchase Intentions and Planning Study) builds on TechTarget’s portfolio of websites specializing in storage, backup and disaster recovery including™,™,™,™, and™. The new site provides news and technical content that focuses on new and emerging applications that incorporate solid state and flash technologies.

“We’re seeing a huge demand from the IT community for options that speed-up, reduce, or add efficiency to, their storage infrastructures as growth and complexity are outpacing the scalability of current storage deployments,” said TechTarget Vice President and group publisher of storage media, Michael Kelly. “Solid state storage is emerging as a viable alternative to traditional spinning storage disk arrays, and vendors are responding with new, creative and cost-effective applications that are rapidly changing the storage landscape,” continued Kelly.

TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s proprietary Activity Intelligence™ platform, redefines how technology professionals are viewed and influenced by marketers according to the buyer’s active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we deliver technology marketers unmatched reach via custom advertising, branding and lead generation solutions, all built on our extensive network of online and social media.

TechTarget has offices in Atlanta, Beijing, Boston, London, Mumbai, San Francisco and Sydney.

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