TechTarget, Inc. (NASDAQ:TTGT)today announced that the Company is affirming Q2 2014 and full year 2014 revenue and Adjusted EBITDA guidance previously provided on May 6, 2014. Refer to TechTarget’s Q1 Earnings Release to view this guidance.
Organic Traffic Update
Recent published reports have estimated, based on sampling, the potential impact of the recent Panda 4.0 Google algorithm change on various domains, including TechTarget. While TechTarget has seen an impact on certain sites, these estimates are overstated. Even after the algorithm change, TechTarget year over year organic search traffic continues to track ahead of last year on all measures – up over 30% year to date, up over 15% quarter to date, and up single-digit percentages since May 20th, the release date of Panda 4.0. Organic search traffic is not the Company’s only source of traffic and TechTarget also continues to see year over year growth with its other traffic sources.
TechTarget Revenue Composition
The primary sources of TechTarget’s revenue are lead generation, international revenue, IT Deal Alert and custom branding, which are not directly correlated to organic traffic from Google. Fluctuations in organic traffic have a minimal impact on TechTarget’s revenue, positively or negatively.
Historical Perspective on Google Algorithm Changes
From TechTarget Chairman and CEO, Greg Strakosch:
“Our experience with the recent Google Panda 4.0 algorithm change is consistent with what we’ve seen on previous algorithm changes over the almost 15 years that we have been in business. We operate over 120 websites, and in the immediate aftermath of an algorithm change, we see some sites’ traffic increase and others decline.
On a broader point – our experience is that there is an enormous amount of fluctuation after a major Google algorithm change. The impact of the change a week or a month after that change is less relevant than what happens over a longer period of time as the algorithm is constantly being modified. Our previous experiences have been very consistent in that we’ve seen that Google’s algorithm changes have always benefitted quality content sites, and regardless of any short term impact, we’ve always seen our organic traffic grow from these algorithm changes over time. These types of changes are part of our normal operating environment.
Google has been making changes to their algorithm as long as we’ve been in business. The foundation of our business is that we produce high quality, targeted content that is very useful for IT professionals when they are researching which products to buy. The market, and Google, has always rewarded high quality content like ours as our 15-year track record of audience growth demonstrates.”
Forward Looking Statements
Certain matters included in this press release may be considered to be “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of the Company and members of our management team. All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: guidance on our future financial results and other projections or measures of our future performance; our expectations concerning market opportunities and our ability to capitalize on them; and the amount and timing of the benefits expected from acquisitions, from new products or services and from other potential sources of additional revenue. Investors and prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. These statements speak only as of the date of this press release and are based on our current plans and expectations, and they involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, those relating to: market acceptance of our products and services, including particularly continued increased sales of our IT Deal Alert offering and continued increased international growth; relationships with customers, strategic partners and our employees; difficulties in integrating acquired businesses; and changes in economic or regulatory conditions or other trends affecting the Internet, Internet advertising and information technology industries. These and other important risk factors are discussed or referenced in our Annual Report on Form 10-K filed with the Securities and Exchange Commission, under the heading “Risk Factors” and elsewhere, and any subsequent periodic or current reports filed by us with the SEC. Except as required by applicable law or regulation, we do not undertake any obligation to update our forward-looking statements to reflect future events or circumstances.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, lead generation, and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney.
©2014 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and IT Deal Alert and Activity Intelligence are trademarks of TechTarget. All other trademarks are the property of their respective owners.