Global B2B technology purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) today announced that it has been recognized as the “Innovative Company of the Year” by Connectiv at their annual Innovation Awards Festival held in New York City on September 28, 2017. The Innovative Company of the Year is awarded each year to a company that embeds innovation into its business model, operations, culture and vision.
The Connectiv Innovation Awards recognize ground-breaking innovations bringing solutions to challenges seen within the B2B space. The competition is held annually and judged by a panel of respected business leaders. Connectiv is a division of SIIA, the leading trade association for the software and information industries with the goal of “accelerating innovation in technology, data and media.”
TechTarget was recognized on the strength of its IT Deal Alert Priority Engine platform, the ground-breaking, SaaS-based data and marketing analytics tool that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. By consolidating intent signals, account rankings and named active prospects in one place, directly integrated within sales and marketing workflows, Priority Engine is helping organizations drive significant results more simply and effectively.
“It is a tremendous honor for TechTarget to receive this award,” said Michael Cotoia, TechTarget CEO. “Innovation is the driving force behind TechTarget’s leading portfolio of marketing and purchase intent insight solutions, powered by Priority Engine. The unique purchase intent insight we deliver is helping our customers generate demand more efficiently, accelerate ABM effectiveness and deliver a more substantive contribution to sales.”
TechTarget has become a leader in the market because of how its unmatched purchase intent insight is created and delivered. Insights available within the Priority Engine platform are fueled by the depth of content across TechTarget’s network of over 140 enterprise technology-specific websites and over 10,000 unique IT topics. The content across this network is specifically designed to aid enterprise technology buyers in making real purchase decisions and TechTarget helps marketing and sales teams understand directly observed – not inferred or modeled – buyer behavior in ways that are not available from other sources.
To learn more about TechTarget’s innovative intent-based marketing and sales solutions, visit TechTarget.com/Products.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
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