Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the availability of its Q4 Post Purchase Data Reports for 20 Information Technology (IT) market segments. Of note, the All Flash Array (AFA) and HyperConverged Infrastructure (HCI) markets have experienced strong growth in volume of transactions over the past several quarters (25 percent and 30 percent in Q4 respectively), demonstrating a growing demand for these technologies amongst Global 2000 and mid-size enterprises. Total cost of ownership (TCO), performance, reliability, and ease of management surfaced as key drivers for these organizations.
TechTarget’s Quarterly Post Purchase Data Reports cover 20 IT segments within four markets: Cloud Computing, Data Center, Storage and Information Security. The research details hundreds of transactions per segment leveraging data sourced from TechTarget’s proprietary network of pre-screened IT decision makers from Global 2000 and mid-size enterprises. Reports detail deal wins, short-listed vendors, investment, capacity purchased, discounts, concessions and vendor ratings.
To view a multimedia overview of the research, click here.
Highlights from TechTarget’s Q4 Post Purchase Reports include:
- While Dell EMC has led the AFA Transaction Index for the last four quarters, Pure Storage (NYSE: PSTG) continues to push as the No. 2 spot. Both providers have successfully converted winning deals from shortlists: Dell EMC converted 79% and Pure Storage converted 81% of the time. Transactions are also captured for: IBM (NYSE: IBM), HPE (NYSE: HPE), HDS, NetApp (Nasdaq: NTAP), Nimble (NYSE: NMBL), Kaminario, Tegile, Oracle (NYSE: ORCL) and Tintri.
- The HCI Transaction Index shows a crowded vendor landscape with Nutanix and VMware leading the charge. The reseller market for HCI technologies crowds the market further, but underlying, Nutanix (Nasdaq: NTNX) resides in the No. 2 spot, only behind VMware (NYSE: VMW), which benefits from a large installed base of its core hypervisor and a broad partner sales channel. Transactions are also captured for: HDS, HPE, Dell EMC, Cisco (Nasdaq: CSCO), SimpliVity (recently acquired by HPE), Pivot3, Atlantis Computing, Lenovo (HKG: 0992) and SuperMicro (Nasdaq: SMC).
“Our in-depth interviews with enterprise decision makers show the movement to different forms of Cloud Computing as the execution venue for a large percentage of workloads over the next two years by the Global 2000,” notes Ken Male, senior vice president and general manager of TechTarget Research. “As companies build out Private and Hybrid Cloud infrastructure, All Flash Array and HyperConverged Infrastructure have become cornerstone technologies that continue to experience spend and increased adoption. Interestingly, 26 percent of those planning to adopt HCI will run it with AFA.”
Noting the magnitude of implementation and benefits the technology affords, Male relayed, “The hundreds of interviews uncovered more than half of the peer community expects to be running an All Flash Data Center in five years or less. The majority are finding that AFA affords significant data reduction along with higher Storage utilization rates. With those planning to adopt HCI, the majority are viewing it as a replacement to their traditional Infrastructure.”
For more information about the Post Purchase quarterly data, or to purchase these reports, contact: Ken Male at 617-431-9480 or firstname.lastname@example.org. To learn more about TechTarget Research services, click here.
About TechTarget Research
TechTarget Research is the proprietary research arm of TechTarget, Inc. (Nasdaq: TTGT) that studies enterprise IT markets including Storage, Data Center, Cloud Computing and Information Security via in-depth interviews with a network of more than 7,500 IT decision makers. This unique demand-side research is leveraged by IT buyers for peer comparison, vendor selection and negotiation, as well as by institutional investors and technology vendors. TechTarget Research delivers quarterly Post Purchase Reports that track transactions for 20 IT segments across four markets, as well as semi-annual Market Landscape Studies detailing technology roadmaps and insights on secular trends.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
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