Marketing Cloud News
July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.
November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
February 15, 2016
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.
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Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Continue Reading
One company has tested several marketing automation software platforms and discovered that, with existing Salesforce technology, features may matter less than integration. Continue Reading
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Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging. Continue Reading
Salesforce Marketing Cloud is chock full of features to help you manage customers, but it still lacks some important features. Consider these strengths and weaknesses. Continue Reading
Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile. Continue Reading
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The bigger -- and more complicated -- your marketing tech stack, the more complex your Salesforce GDPR compliance will be, vendors and experts say. Continue Reading
Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain. Continue Reading
Salesforce's venture into the IoT Cloud is yet another prong in its strategy to create personalized CRM and tailor customer experiences. Continue Reading