Reach critical in-market buyers with intent-driven targeting

It’s good to try to influence more of your entire TAM, but the ones you really need to engage right now are those that are currently looking to buy. Using proprietary AI analytics, we leverage millions of recent and relevant intent signals from our audience of 32M+ business technology professionals to deliver your content to the active buying team members that are currently in research mode. We marry our unique intent with advanced AI targeting to maximize the relevance of your lead generation campaigns. It’s an approach that’s increasing response rates by as much as 3.6x.

Book more meetings. Win more deals.

Simply put, TechTarget leads convert better. Our model makes all the difference – compared to cold contacts, TechTarget active prospects deliver far better results.

3X
higher email open rates

13X
email click-through rates

5X
higher call conversions

34%
increase in qualifying an opportunity & setting a meeting

Deliver your content to engaged, in-market buyers

To effectively influence B2B tech buyers, you must be present throughout their entire journey. TechTarget’s Content Syndication enables unrivaled presence. We showcase your assets in a buying-oriented context alongside our original editorial content on our 150+ trusted destination sites. Only there can it become part of the continuous flow of decision-support information that more buyers rely on. It’s an incredibly logical way to pursue the quality leads you want and the conversions your business requires.

Deliver your content to engaged, in-market buyers

Each time one of our opted-in, GDPR-compliant members registers to view your content, they become a lead for you. And to ensure you have the clean, accurate data you need to drive action, each lead undergoes a rigorous 7-step cleansing process before it’s delivered.

Only 12% of B2B buying research happens on a vendor’s website. That means the other 88% is happening somewhere else. We want to be where that is. It’s a no-brainer for us to partner with TechTarget.”

– Jenny Hooks, U.S. Digital Marketer Lead, Cisco

Read the success story

TechTarget sets the industry standard

Supplying more qualified leads. Converting more prospects for you.

Pre-activated

Drive more responses from a pre-engaged audience that displays recent and relevant purchase intent.

Permissioned audience

Reach opted-in, GDPR-compliant buyers that have consented to be contacted.

AI-driven targeting

Promote your content to prospects based on their interests and recent, relevant activity.

Real interest and intent

Convert leads that have a genuine interest in your solution—who’ve proactively engaged with your content.

Actionable data

Count on our rigorous 7-step lead cleansing process to deliver clean, accurate data.

Expert guidance

Drive better results with coaching from our content marketing pros.

Forcused on healthcare technology?

Talk to us about Xtelligent lead generation solutions.

Focused on healthcare technology?

Talk to us about Xtelligent lead generation solutions.

 

Talk to an Xtelligent expert

Need Content?

TechTarget content services leverage deep technology insights, market expertise and demand-side research to remove guesswork and risk from your content creation experience.

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Product resources Visit the Resource Library

Annual advisory service options include:

  • Analyst inquiry hours for ongoing access to experts in your market
  • Guidance and coaching on specific elements of your GTM, such as product strategy, competitive positioning, content direction, messaging ideation, sales/partner training and more
  • Strategic Buyer Insights and Content Assessments to identify market opportunities, buyer personas, competitors being evaluated, content gaps and other data-based inputs
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Better data drives better GTM decisions

70% of B2B buyers say they would be more likely to do business ​with a company that demonstrates it understands their needs. To help your teams get there, data-driven insights and expert guidance from TechTarget’s Enterprise Strategy Group empower you to make better-informed decisions, deliver product-market fit, and optimize your go-to-market strategy.

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