Putting your money where your mouth is

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Don’t underestimate the value of a promise you make to your customers.

It’s easy to make a promise, but it’s much harder to deliver on it.  Which is why too many media companies are not transparent enough with their customers.  Real promises can not just be empty words, they need to be backed up by action.  Having been in a sales function for most of my career, it’s clear that relationships with your customers make or break your business.  Based on that, are you ready to put your money where your mouth is and build a pledge to your customers about the products and services you deliver that your whole company can stand behind?

To help you better understand the key things to consider as you set out to build your own customer pledge, here’s what we did.  We set out to create a short piece  to clearly state how we are committed to delivering results for our customers. To make it impactful, make sure your customer pledge:


  • Sets you apart from your competition
  • Makes your value proposition more tangible for your sales teams and your customers
  • Gives your customers assurances that they are doing business with the right partner

We know our customers have a choice when selecting the right media partner and we believe they deserve to know exactly how we will deliver for them. This is why we made the decision to create this pledge and share it with all of our customers.  It also serves to remind technology marketers that we are committed to providing the best environment for them to do business with us.

Are you ready to make a pledge to your customers?  If so, we’re here to help.


customer commitment, customer marketing, Mike Cotoia, pledge, ROI, sales alignment, value proposition

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