Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM
Upcoming Live Date:
 Wednesday, October 23, 2024
& Thursday, October 24, 2024

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA
Upcoming Live Date:
 Monday, October 7, 2024
through October 9, 2024

ABM

Marketing

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Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Webinars/Events

Let’s Connect at 6sense Breakthrough
Upcoming Live Date:
 Monday, October 7, 2024
through October 10, 2024

ABM

Intent Data

Partner Marketing

Transforming-GTM-Binoculars

Blog Post

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

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Webinars/Events

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing
Upcoming Live Date:
 Thursday, September 26, 2024

Content Creation

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Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

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White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

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Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

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White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

TTGT-6sense_Picking-Up-What-Theyre-Putting-Down_Res

Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM
Upcoming Live Date:
 Wednesday, October 23, 2024
& Thursday, October 24, 2024

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Webinars/Events

Meetup for B2B Technology Marketers in Israel
Upcoming Live Date:
 Wednesday, September 18, 2024

EMEA

Marketing

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with TechTarget

Intent Data

Marketing

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Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
Upcoming Live Date:
 Thursday, September 26, 2024

Demand Generation

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Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

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Product Sheet

TechTarget Demand Generation Services

Demand Generation

Intent Data

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Webinars/Events

Connect with Other Technology Partner Marketers

Partner Marketing

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

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Video

How Xtelligent Content Speaks to the Buying Team

Healthcare Marketing

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Video

Why Intent Data Matters in Healthcare Marketing

Healthcare Marketing

Xtelligent-Resource-2-Play

Video

How to Plan for Regulation Changes in Your Healthcare Content Strategy

Healthcare Marketing

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Video

Understanding Your Audience in a Healthcare Purchase

Healthcare Marketing

Xtelligent-Resource-1-Play

Video

Building Your Content Matrix for a Healthcare Industry Buying Team

Healthcare Marketing

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Webinars/Events

What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

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Webinars/Events

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

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Webinars/Events

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

Market Intelligence

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White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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Webinars/Events

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

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Product Sheet

Priority Engine’s Powerful Signals Fuel Better GTM Efforts with Prospect-Level and Account-Level Intent 

Intent Data

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Webinars/Events

Using Analyst Insights to Engage Buying Teams

Demand Generation

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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White Paper/E-Book

How Can Providers Create Successful Organizations for Accountable Care?

Healthcare Marketing

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White Paper/E-Book

A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

Healthcare Marketing

BrightTalk-Focus-Session-Resource-1

Webinars/Events

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

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Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

BrightTalk-Focus-Resource-2a

Webinars/Events

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

ABM

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Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

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Webinars/Events

ABM Engagement in the Age of AI

ABM

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Webinars/Events

Webinar Series: B2B Content Brilliance

Content Creation

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Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Market Intelligence

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Webinars/Events

Content, Context and the AI-Driven Future

Content Creation

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

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